{"id":567,"date":"2025-06-27T09:20:52","date_gmt":"2025-06-27T09:20:52","guid":{"rendered":"https:\/\/raeedar.com\/?p=567"},"modified":"2025-06-28T01:25:09","modified_gmt":"2025-06-28T01:25:09","slug":"louis-vuitton-ship-brings-flagship-and-oma-designed-exhibition-to-shanghai","status":"publish","type":"post","link":"https:\/\/raeedar.com\/index.php\/2025\/06\/27\/louis-vuitton-ship-brings-flagship-and-oma-designed-exhibition-to-shanghai\/","title":{"rendered":"louis vuitton ship brings flagship and OMA-designed exhibition to shanghai"},"content":{"rendered":"

the louis opens in shanghai with oma-designed exhibition aboard<\/h2>\n

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Louis Vuitton<\/strong> <\/a>unveils The Louis, a monumental structure moored in Shanghai\u2019s<\/strong><\/a> central business district. Resembling a modernist ship at anchor, the boat-like building brings together a multi-story flagship store<\/strong><\/a>, Le Caf\u00e9 Louis Vuitton, and the brand\u2019s Visionary Journeys exhibition<\/strong><\/a>, housed within a surreal facade<\/strong><\/a> of metallic<\/strong><\/a> Monogram hulls and stacked trunks. Located on Wujiang Road, The Louis honors Louis Vuitton’s maritime roots while anchoring itself in Shanghai\u2019s historic identity as a port city.<\/p>\n

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Visionary Journeys, the multi-room exhibition spanning two floors, is conceived by Shohei Shigematsu of OMA<\/strong><\/a>. It opens with Trunkscape, an installation<\/strong><\/a> composed of Monogram canvas trunks that curve into an archway, evoking architecture and dreamscape. Originally shown in Bangkok and Osaka (find designboom’s previous coverage here<\/strong><\/a>), this iteration draws visitors into a cinematic voyage through Louis Vuitton\u2019s intertwined history with design, innovation, and travel, from the 1859 workshop in Asni\u00e8res to high-seas regattas and couture-bound steamer trunks. ‘Our installation uses iconic Louis Vuitton trunks in a playful display that intuitively and instantly communicates the Maison\u2019s heritage and spirit of innovation,’<\/em> shares Shohei Shigematsu. <\/strong>‘Conceived to fit the central atrium of the temporary store, the four trunk towers are part structural and part sculptural, familiar in materiality yet foreign in shape, height, and slenderness, created by their distinctly stacked forms. Together, they become a spatial amplifier that feels surreal yet rooted to Louis Vuitton\u2019s origins.’<\/em><\/p>\n

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all images courtesy of Louis Vuitton<\/p>\n

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Louis Vuitton draws from transoceanic journeys<\/h2>\n

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The Louis is a space created by Louis Vuitton that encapsulates the spirit of travel and the deep connection of the french house<\/a><\/strong> to movement, craftsmanship, and culture. Its design draws inspiration from transoceanic journeys, the kind once made by ocean liners, combining the shape of a ship\u2019s prow with the form of a classic Louis Vuitton steamer trunk. The outside is covered in shimmering metallic Monogram patterns that reflect light like the surface of the sea, making the structure itself a symbol of travel and timeless design.<\/p>\n

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Inside, visitors are taken on a journey that includes food, shopping, and storytelling through exhibition. Each room is themed to reflect a different chapter in Louis Vuitton\u2019s evolution through historic pieces and creativity.<\/p>\n

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Louis Vuitton unveils The Louis, a monumental structure moored in Shanghai\u2019s central business district<\/p>\n

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an oma-designed journey through objects<\/h2>\n

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This journey begins with Origins, a space that features the early designs of the house, reimagined with a contemporary touch. This room sets the tone for the rest of the experience, one that honors tradition while embracing innovation. Next is Voyage, which explores the more whimsical and personal aspects of travel through archival patents, stories from famous clients, and custom-made items. Olfactive Exploration focuses on fragrance and puts on display rare perfume bottles from as far back as 1927 alongside scents crafted by in-house perfumer Jacques Cavallier-Belletrud.<\/p>\n

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Moving on, Books and Sport shows how the brand functions as both storyteller and companion across many worlds. From Gaston-Louis Vuitton\u2019s love of literature and publishing to its role in creating elegant trophy trunks for global events like Formula 1 and the Olympics. In Fashion & Leather Goods, the house\u2019s creative metamorphosis takes center stage, spotlighting classic bags reinterpreted by artistic directors including Marc Jacobs, Virgil Abloh, and Pharrell Williams. Workshop and Testing pull visitors into the behind-the-scenes world of Louis Vuitton craftsmanship, where tools nicknamed Louise and Louisette help make sure that each piece meets rigorous standards. Perched on the third floor, Le Caf\u00e9 Louis Vuitton brings a refined take on Shanghai-style dining, a fusion of East and West shaped by chefs Leonardo Zambrino and Zoe Zhou.<\/p>\n

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The opening of The Louis in Shanghai ties Louis Vuitton\u2019s roots in travel to the role of the city as a longtime port of exchange, reflecting on how objects carry meaning over time.<\/p>\n<\/p>\n

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resembling a modernist ship at anchor, the boat-like building brings together multiple uses<\/p>\n

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a surreal facade of metallic Monogram hulls<\/p>\n

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The Louis honors Louis Vuitton\u2019s maritime roots<\/p>\n

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the project anchors itself in Shanghai\u2019s historic identity as a port city<\/p>\n

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the\u00a0design draws inspiration from transoceanic journeys, the kind once made by ocean liners<\/p>\n

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Visionary Journeys is the multi-room exhibition spanning two floors<\/p>\n

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the exhibition’s design is conceived by Shohei Shigematsu of OMA<\/p>\n

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\t\t\"louis-vuitton-sail-shanghai-ship-flagship-exhibition-oma-shohei-shigematsu-designboom-large02\"<\/p>\n

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Trunkscape is composed of Monogram canvas trunks that curve into an archway<\/p>\n

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\t\t<\/p>\n

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Olfactive Exploration puts on display rare perfume bottles<\/p>\n

\"\"
Books and Sport shows how the brand functions as both storyteller and companion across many worlds<\/p>\n

\t<\/p>\n

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\t\t\"louis-vuitton-sail-shanghai-ship-flagship-exhibition-oma-shohei-shigematsu-designboom-large01\"<\/p>\n

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Origins features the early designs of the house<\/p>\n

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the behind-the-scenes world of Louis Vuitton craftsmanship<\/p>\n

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Origins sets the tone for the rest of the experience<\/p>\n

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project info:<\/strong><\/p>\n

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name:<\/strong> The Louis<\/p>\n

brand:<\/strong> Louis Vuitton<\/a> | @louisvuitton<\/a><\/p>\n

architect:<\/strong> Shohei Shigematsu \/ OMA<\/a> | @omanewyork<\/a>, @shohei_shigematsu<\/a><\/p>\n

location:<\/strong> Wujiang Road, Jing\u2019an district, Shanghai, China<\/p>\n

The post louis vuitton ship brings flagship and OMA-designed exhibition to shanghai<\/a> appeared first on designboom | architecture & design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

the louis opens in shanghai with oma-designed exhibition aboard   Louis Vuitton unveils The Louis, a monumental structure moored in Shanghai\u2019s central business district. Resembling a modernist ship at anchor, the boat-like building brings together a multi-story flagship store, Le Caf\u00e9 Louis Vuitton, and the brand\u2019s Visionary Journeys exhibition, housed within a surreal facade of Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture"],"_links":{"self":[{"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/posts\/567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/comments?post=567"}],"version-history":[{"count":3,"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/posts\/567\/revisions"}],"predecessor-version":[{"id":582,"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/posts\/567\/revisions\/582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/media\/569"}],"wp:attachment":[{"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/media?parent=567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/categories?post=567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raeedar.com\/index.php\/wp-json\/wp\/v2\/tags?post=567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}